Director, Product Marketing
Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences.
Job Description
The Director of Product Marketing at Movable Ink is a dynamic role focused on a market-leading martech AI solution- Movable Ink Da Vinci- that utilizes 10+ proprietary models for the world’s largest and best brands. This role is focused on driving Movable Ink Da Vinci product awareness and adoption, and positioning the company as a leader in AI technology through expert messaging, customer-centric initiatives, and effective team leadership. This is a unique opportunity to lead and shape the future of AI-driven marketing technology in a rapidly evolving tech landscape, blending strategic innovation, industry leadership, and on-the-ground product marketing expertise.
This person will report directly to the Vice President of Product Marketing.
Responsibilities:
- An organizational leader responsible for leading cross-functional teams to accelerate Da Vinci pipeline and adoption. Manage the Movable Ink Da Vinci Product Marketing team (strategy and direct reports).
- Work closely with Da Vinci sales and CX teams to create compelling messaging and positioning, including:
+ Create market-leading pitch decks
+ Custom messaging and deal support for top Da Vinci deals
+ Develop and roll-out new Da Vinci pricing and packaging to ensure consistent customer growth
+ Create collateral strategy throughout the pitch to pilot to paid sale lifecycle
- Become the public face of Movable Ink AI, and ensure Da Vinci is an AI thought leader, including:
+ Lead the AI thought leadership messaging framework and work closely with growth and content marketing to implement an AI content strategy
+ Monitor and respond to AI market trends and innovations
+ Evangelism of Movable Ink AI at customer and field events, partner events, and industry conferences
- Accelerate the growth of the Da Vinci product including:
+ Define Da Vinci product North Star within the market, working cross functionally to determine overall market opportunities
+ Streamline the Da Vinci customer to prospect experience
+ Work with the Movable Ink Studio team to understand cross- and up-sell narratives and opportunities
- Collaborate directly with Product Leadership to create a world-class product roadmap, including:
+ Define, with engineering and product leadership, the Da Vinci Roadmap North Star
+ Lead the release marketing process for all new Da Vinci capabilities
+ Lead market assessment for all major innovations within the product
+ Translate immediate customer and market needs for product to include in Roadmap
Qualifications:
- Enterprise B2B SaaS Product Marketing experience (MarTech is preferred, but not a requirement)
- Experience messaging and positioning products in enterprise software ecosystems to enterprise buyers
- Experience pricing and packaging enterprise SaaS software
- Experience developing and creating sales messaging strategies, plays, and content strategies
- Experience working collaboratively between product, marketing, sales, customer experience, and sales enablement teams
- 7+ years of experience
The base pay range for this position is $180,000-$220,000 USD/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
The Director of Product Marketing at Movable Ink is a dynamic role focused on a market-leading martech AI solution- Movable Ink Da Vinci- that utilizes 10+ proprietary models for the world’s largest and best brands. This role is focused on driving Movable Ink Da Vinci product awareness and adoption, and positioning the company as a leader in AI technology through expert messaging, customer-centric initiatives, and effective team leadership. This is a unique opportunity to lead and shape the future of AI-driven marketing technology in a rapidly evolving tech landscape, blending strategic innovation, industry leadership, and on-the-ground product marketing expertise.
This person will report directly to the Vice President of Product Marketing.
Responsibilities:
- An organizational leader responsible for leading cross-functional teams to accelerate Da Vinci pipeline and adoption. Manage the Movable Ink Da Vinci Product Marketing team (strategy and direct reports).
- Work closely with Da Vinci sales and CX teams to create compelling messaging and positioning, including:
- Create market-leading pitch decks
- Custom messaging and deal support for top Da Vinci deals
- Develop and roll-out new Da Vinci pricing and packaging to ensure consistent customer growth
- Create collateral strategy throughout the pitch to pilot to paid sale lifecycle
- Become the public face of Movable Ink AI, and ensure Da Vinci is an AI thought leader, including:
- Lead the AI thought leadership messaging framework and work closely with growth and content marketing to implement an AI content strategy
- Monitor and respond to AI market trends and innovations
- Evangelism of Movable Ink AI at customer and field events, partner events, and industry conferences
- Accelerate the growth of the Da Vinci product including:
- Define Da Vinci product North Star within the market, working cross functionally to determine overall market opportunities
- Streamline the Da Vinci customer to prospect experience
- Work with the Movable Ink Studio team to understand cross- and up-sell narratives and opportunities
- Collaborate directly with Product Leadership to create a world-class product roadmap, including:
- Define, with engineering and product leadership, the Da Vinci Roadmap North Star
- Lead the release marketing process for all new Da Vinci capabilities
- Lead market assessment for all major innovations within the product
- Translate immediate customer and market needs for product to include in Roadmap
Qualifications:
- Enterprise B2B SaaS Product Marketing experience (MarTech is preferred, but not a requirement)
- Experience messaging and positioning products in enterprise software ecosystems to enterprise buyers
- Experience pricing and packaging enterprise SaaS software
- Experience developing and creating sales messaging strategies, plays, and content strategies
- Experience working collaboratively between product, marketing, sales, customer experience, and sales enablement teams
- 7+ years of experience
The base pay range for this position is $180,000-$220,000 USD/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
