Senior Customer Marketing Advisor

*Candidates based out of the greater Vancouver, British Columbia (Canada), and the greater Philadelphia, PA (US) area are strongly preferred*

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As a Senior Customer Marketing Advisor, you will play a pivotal role in developing and executing strategic marketing programs aimed at enhancing customer engagement, driving adoption, and generating cross/up-selling opportunities within our installed base of customers. Leveraging your extensive experience in marketing, you will design data-driven targeted campaigns, create compelling content, and collaborate with cross-functional teams to align customer programs with overall company strategies. Your role will be critical in accelerating funnel performance, optimizing lead flow, and ensuring effective communication across the organization.

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What you'll do:

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• Build marketing programs to define and align with customer journey, increase customer engagement, adoption, cross/up sell and lead generation for installed base of customers
• Personalize global content and drive net new customer content (when necessary)  for  customer programs that drive demand digitally and in person.  Content may include customer focused e:books, infographics, webinars and events
• Develop and execute customer  go-to-market programs for installed base of customers to include nurture,  lead passing, qualification for commercial and enterprise accounts
• Align customer marketing programs to leverage overall Boomi campaigns and events strategy
• Work with Marketing Ops to build customer account dashboards to drive marketing activities and programs to accelerate funnel performance and lead flow as aligned with target account persona
• Provide the sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions
• Determine the most effective segment/vertical sales tools and drives usage to maximize sales productivity
• Drive  communications of customer programs across Boomi to ensure alignment on goals, available resources and timelines

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The experience you bring:

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• 5+  years of experience in marketing, field marketing or other relevant marketing roles
• 5+ years experience building data driven targeted marketing campaigns spanning content development, digital, customer journey definition aligned to sales priority and driving business outcomes
• Excellent presentation skills/experience speaking/presenting to stakeholders
• Self-starter with a high sense of urgency and entrepreneurial spirit
• Strong management and relationship skills and high ability to align targeted marketing plans with priority account  priorities in a matrix environment
• Exceptional project, time management skills and analytical skills with a strong attention to detail and capability to juggle multiple programs

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Bonus points if you have:

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• Bachelor's Degree in Marketing, Business, or related field

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Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

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Boomi is committed to fair and equitable compensation practices. Base compensation for this position in the US begins at $102,244 USD annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. Clickherefor an overview of our benefits at Boomi!

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